tot friendly homes // a company i founded, and am using as an applied venture lab in academic settings
Tot Friendly Homes is a certification platform elevating the standards for family-ready travel. On the path towards launch, I’ve leveraged my company as a real-time laboratory for applied venture building, brand strategy, and market validation.
Innovation Challenge, Regis University (Jan 2026-Present) I’m guiding an MBA team through competitive venture development, building the MVP, acquiring early customers, and launching a pilot program to validate long-term scale and funding readiness. We won first place in the semi-finals and will be competing Shark Tank style on April 17, 2026 for a hopeful path to funding.
Facilitation Methods, IIT Institute of Design (Jan–Mar 2024) I led a graduate marketing team in designing and executing a live focus group, mentoring students in qualitative research, insight synthesis, and strategic application to refine positioning.
I couldn’t do it without the following partners
Regis University Innovation Challenge Team [Emmie Hauserman, Chapin Griffith, Mike Downard]
Visual language: Bonica Design
Web Development and Ads: Launch and Co.
Customer Research and Host Acquisition: MHM Luxury Properties
Customer Research and Guest Perspective: The Den Family Social Lounge