Lana, Determined Optimist

WORK WITH ME

 

where business value meets human connection

 
 

I cut through noise

With over a decade of experience across startups, agencies, and global brands, my work lives at the intersection of brand, strategy, and innovation — where the most interesting problems are, and where the decisions that matter get made. I bring a research-informed, deeply collaborative approach to every engagement. Beyond frameworks, I build the conditions for teams to think clearly, move boldly, and create work that endures.

THE PRINCIPLES I BRINg

  • curate a positive atmosphere in which others will thrive

  • understand people at the heart of their challenges

  • actively brace against problems by collecting a myriad of perspectives

  • relentlessly pursue knowledge to nurture a growth mindset

  • concern myself with progress, rather than perfection

WAYS TO WORK TOGETHER

Each engagement is custom designed to fit the unique needs of your project. I meet you where you are and intentionally move you forward.

  • For teams who need senior strategic leadership woven into the rhythm of their work. I integrate fully into your world from an internal POV, bringing clarity, cohesion, and forward momentum across clients and workstreams. This is an ongoing, longer-term partnership.

  • For a defined initiative that deserves focused, expert attention. I come in with clear scope and sharp intention, translating insight into strategy and strategy into something your team can execute with confidence. This is a distinct sprint typically ranging from 2-12 weeks.

  • For when the right conversation can change everything. I design and lead high-impact sessions that shape new concepts, bring teams into alignment, and move ideas from early thinking into test-ready solutions.

  • For founders at critical inflection points. These are focused 1:1 sessions to collaborate, sharpen thinking and pressure-test decisions. We can plan for in-person or online.

Not sure which is the right fit? Let’s chat about it in our first conversation.

BOOK A DISCOVERY CALL

trusted by clients that build with intention

  • Hospitality: Jalan Facial Spa, Three Forks Ranch, Nobu Chicago, Foxtrot Market, Henley, Modern American Brasserie, Punch Bowl Social, Aloha Poke Co., Argyll Whiskey Beer, Larimer Beer Hall, The Den Family Social Lounge, Tandem Development

  • CPG: Pepsi-Co, Frito-Lay of North America: Fritos, Bare, Simply | Bimbo Bakeries: Thomas' | Cavendish Farms | Olipop | Kellogg's: Pop-Tarts Bites: Colgate: eLmex | Danone: So Delicious | Herbalife | Nola Hair Co.

  • Lifestyle: Hyundai, 3M, Microsoft, Sharpie, Paper-Mate, Expo, Capital One, Kohl Children's Museum, Magical Beginnings Learning Centers, Pfizer

  • Agencies: Launch + Co., JGL3 Consulting, No Walls Studio, D4D Labs, Egg Strategy, Panorama Innovation, Dupla Studios, OZ Architecture, Studio K Creative